Razzl, the dynamic and vibrant beverage brand recognised for its unique taste and sensation, a product of Ultimum Limited, has announced its prestigious partnership as the exclusive official soft drink brand of the 2024 African Cup of Nations (AFCON) in Cote d’Ivoire.
This remarkable collaboration marks a significant milestone, aligning Razzl with one of the most anticipated soccer events in Africa.
The AFCON tournament, with over 500 million viewership across the globe, has become a very successful asset that ties in well with our brand’s vision and aspirations to become a Pan African brand.
Speaking at the unveiling of Razzl as partners of one of the most anticipated soccer events in Africa yesterday in Lagos, the Chief Executive Officer of Ultimum Limited, Mr. Austin Ufomba, stated that as the exclusive official soft drinks brand of AFCON, Razzl will infuse the tournament with enthusiasm, energy, and refreshing beverages.
Former Super Eagles players like Peter Rufai, Victor Ikpeba, Julius Aghahowa and SuperSports’ Mozez Praiz were amongst the football personalities that witnessed the unveiling of the brand.
“We are honoured to play a role in enhancing the overall experience for players, fans and everyone who cherishes the beauty of football. Through this partnership, we aim not only to quench thirst but also to ignite excitement and create an atmosphere that allows football fans to LIVE THE MOMENT. We want to be more than just a brand on the sidelines; we want to be a part of the celebrations, the victories, and the exhilarating moments that define this tournament,” he said.
Ufomba stressed that the AFCON tournament with over 500million viewership across the globe has become a very successful asset that “ties in well with our brand’s vision and aspirations to become a Pan African brand.”
“Razzl is a brand of carbonated soft drink with unique taste and sensation that has been launched across Africa including Nigeria and is already making remarkable footprints across the continent. Razzl is not just a drink; it is a celebration of freshness, an attitude and an inspiration to discover oneself, be original and to be on the spotlight.”
While describing the remarkable collaboration as a significant milestone that aligns with the brand, Ufomba said the partnership highlights the commitment by Razzl to create memorable experiences, celebrate the love for football, and contribute to an electrifying ambiance that unites fans in their passion for the game.
“Razzl’s collaboration with CAF signifies an exciting opportunity to connect with diverse audiences through innovative activations to resonate with the tournament’s fervour.”
The CEO of Ultimum Limited hinted that as part of the activation, Razzl will be unveiling its freestyle football challenge for youthful freestylers and football fans to express their unique flair and ingenuity through captivating tricks, mesmerising moves, and impressive performances inspired by the excitement of AFCON.
“The Razzl freestyle football challenge will appeal to its talented younger, energetic audience, showcasing its products alongside the excitement and creativity of freestyle football.” N1 Million prize money is at stake to be won by the most creative freestyler in the challenge expected to kick off this week.
Ufomba revealed that “Razzl is available in exciting variants of Cola, Orange, Grenadine, Lemon and Pamplemousse and is readily available both in offline and online trade channels.”
Other activities lined up to follow this launch include; a Consumer and Trade Promos that will involve winning of all expense paid tickets to the AFCON, execution of Fan Zones as well as exciting advertising, experiential and digital campaigns and limited-edition packaging. “More details about all these activities can be found on our social media handle @drinkrazzl on all social media platforms.”
