France’s top soccer league will become the McDonald’s (MCD.N), opens new tab Ligue 1 from July 1 after the U.S. fast food chain signed a three-year sponsorship deal on Thursday.
“First French restaurant chain, present in more than 1,150 towns, with two million meals a day, McDonald’s joins the number one show in France,” the French League said in a statement on its website.
The League did not disclose the financial details of the deal.
McDonald’s will replace Uber’s (UBER.N), opens new tab food delivery unit Uber Eats as title sponsor.
