With an average of 18.7 million TV viewers, South Carolina’s triumph against Iowa in the national championship game on Sunday afternoon set new records for women’s college basketball both inside and outside the sport.
ESPN Monday reports that the broadcast was the most watched sporting event outside of the Olympics or football since 2019 and the most watched basketball game, whether it was a college or professional competition for men or women.
The game peaked at 24 million viewers as the Gamecocks completed an undefeated season with an 87-75 win over Caitlin Clark and the Hawkeyes.
It was the third straight Iowa game to break TV ratings records for women’s college hoops. The Hawkeyes’ Elite Eight win over LSU was a rematch of last year’s title game that drew a then-record 9.9 million viewers. The rematch netted 12.3 million viewers.
Then came the Final Four meeting with blueblood UConn on Friday night. That game upped the record to 14.2 million.
